I’ve built my career on a single principle: identifying the next fundamental shift in business before it becomes common knowledge. It’s a pattern I’ve seen play out three times, and it’s happening again. Here’s why the future of marketing isn’t about what you sell, but what you make people remember.
A Pattern of Seeing the Future
My career has been about seeing the pattern before it becomes obvious. In the 90s, I saw websites as the new town square. In 2011, I built a generalist agency because a holistic strategy beats fragmented tactics. In 2015, I adopted marketing automation to scale conversations. Each time, I was ahead of the curve.
The Modern Crisis: Drowning in “Category Wallpaper”
Today, the pattern is clearer than ever. Most marketing is just “noise in an echo chamber,” blending into what one report calls “Category Wallpaper.” 1 Buyers don’t choose the best product; they choose the most familiar one.
In a market driven by shortcuts, being remembered beats being better. The only moat is memory.1
The Great Bottleneck
Video is the ultimate tool for building that memory, but the traditional process is broken—it’s too expensive, too slow, and too inconsistent to scale.2 It’s a bottleneck on growth.
The AI Engine for Brand Memory
My AI filmmaking company is the solution. We use Generative AI that learns your brand’s unique visual DNA to synthesize infinite, on-brand video content on demand.4 It’s not about replacing human creativity; it’s about amplifying it to solve the crisis of attention.
As a memory designer in Blade Runner 2049 says, “We recall with our feelings.” 1 That is the secret. The GenAI race won’t be won by the best model, but by the strongest brand—the one that creates a lasting, emotional memory.1
We don’t just generate video. We scale feeling. We scale memory.