Why experience matters here
Most AI video looks impressive and feels like nothing. The difference isn't the tool. It's whether the person using it understands how people actually see, decide and remember.
I'm a West Point graduate with a BS in Human Factors Engineering Psychology, the discipline the military, aviation and medical device makers use to design for how people really behave. Then I spent 22 years in sales and marketing at Novartis, GlaxoSmithKline and Johnson & Johnson, where I learned the difference between a marketing problem and a pipeline problem.
Before AI, I shot brand films, weddings and sports the traditional way. That's why I can take an AI concept to a live set when a project calls for it, as I did for The Karol Hotel. I've made films with AI since December 2023.
The tools keep changing. The way people pay attention doesn't.
Read how Human Factors Engineering changes AI filmmaking