[ Fractional CMO ]

A West Point operator who runs your getting-noticed strategy — and produces the cinema to execute it.

Senior marketing leadership for companies that need a CMO's strategic reach without full-time overhead — paired with a studio that can actually make the work.

Franklin D. Rivera II, Fractional CMO, ARP Visuals, in architectural window light

“I make it, and I run it for you.”

  • Positioning and messaging that make an excellent offer impossible to ignore
  • A marketing strategy owned and run by a 20-year Fortune 100 operator
  • Direct access to ARP Visuals' AI Brand Studio to produce the films, ads, and assets that execute it — billed separately
  • Accountable, senior leadership embedded in your team — without the full-time seat

Production of the resulting strategy — brand films, ads, digital twins — is available through ARP Visuals' AI Brand Studio, scoped and billed separately.

See what your content is actually costing you

Most studios hand you a deliverable and walk away. Most consultants hand you a deck you then have to find someone to build. This engagement closes that gap: the person setting the strategy is the person producing the work.

That means no translation loss between the plan and the film, and a single accountable operator who has run marketing inside Johnson & Johnson and GlaxoSmithKline — with execution available in-house through AI Brand Studio, scoped and billed separately from the strategy engagement.


Bring senior marketing leadership in-house — fractionally.

Discuss an engagement