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[ ROI Calculator ]

What is your content actually costing you?

Most businesses spend more than they realize on in-house content production. Enter your numbers and see the real cost of building in-house versus partnering with ARP.

Section 01

Your internal content person

$
Full salary of whoever handles content. Include your own if you're doing it yourself.
Scripting, filming, editing, posting, responding — all of it.
Section 02

Your content output

Back and forth with stakeholders.
Section 03

Hidden friction costs

Toggle on the costs that apply to your business. These are real dollars most owners never track.

Location Scouting & Coordination Time spent finding, booking, and managing shoot locations.
$200/mo
Scheduling Delays & Rescheduling Missed shoots, weather, talent availability, calendar conflicts.
$150/mo
Equipment & Software Overhead Camera gear, editing software, storage, subscriptions.
$175/mo
Owner Time Spent on Content Your own hours approving, briefing, managing — valued at your effective hourly rate.
$300/mo
Talent Booking & Consistency Overhead Time and cost of booking, scheduling, and re-shooting for on-camera consistency without a synthetic talent asset.
$200/mo
Inconsistent Output & Missed Posting Opportunity cost when content doesn't go out on schedule.
$250/mo
Section 04

ARP Visuals service tier

Include Synthetic Talent Setup $1,500 one-time, amortized at $250/mo over your first 6 months.
$250/mo
Your Numbers

The real cost comparison

Annual Cost — Build vs. Buy
What you're spending now
$0
per year, fully loaded
ARP Visuals annual cost
$0
per year, all-inclusive
Base salary (content portion)—
Revision & approval time—
Active hidden costs—
$0 potential annual savings with ARP
Adjust your inputs above to see your personalized estimate.

Ready to stop leaving money on the table?

Let's talk about what ARP Visuals can build for your brand.

Book a Strategy Call

Estimates based on your inputs. Actual savings vary by business. Hidden cost values are conservative industry averages — your real numbers may be higher.

House of NYCe

One-time fashion film products

Priced separately from the monthly comparison above — one-time products from ARP's fashion imprint.

Entry Tier

Look Drop

$600one-time

Four looks, one shoot — a fast, editorial-grade drop for a single collection or campaign moment.

Full Bundle

Virtual Lookbook

$2,400one-time

A synthetic talent asset plus eight looks — a complete digital lookbook built around one reusable model.