[ Brand Couture · Fashion & Beauty Films ]
Your collection deserves a film, not a photoshoot.
A launch lives or dies in the first three seconds of a feed. ARP Visuals makes fashion and beauty films that pour one scene into the next — directed by a Best of the Bay finalist filmmaker, scored with original music, and finished without a shoot day: no location permits, no crew call, no weather, no rescheduling models.
[ The problem, in your words ]
You already know what a campaign shoot costs before it produces a single frame: models, location, crew, wardrobe logistics, a day of weather risk — for photos that look like everyone else's by the following season. And the cheap alternative has made it worse. AI slop is everywhere, buyers can smell it, and your brand cannot afford to be mistaken for it.
There is a third option: a film made the way films are made — written, directed, constructed — where AI is the camera, not the author.
[ Proof ]
Finished work, not a pitch deck.
New Beginnings — Official Selection, 11th Annual Seattle International Fashion Film Festival (Short Fashion Film, general competition). Screens November 21, 2026. A breakup story told through fashion, built around a song Franklin wrote in 1998 and waited 28 years to film. Directed by Franklin D. Rivera II · Original score by Frank NYCe.
HER — the black-and-white noir fashion film that started the run; the film New Beginnings was made to follow.
Brand Couture reel — Eva Guerilla · Don't · Urban Wear. Fashion expressed as cinema, one brand at a time.
Best of the Bay 2025 — Best Videographer finalist, for AI-generated work.
Official Selection — 11th Annual Seattle International Fashion Film Festival · 2026
[ Two lanes ]
Two lanes.
For fashion labels and designers. Commission the film your collection launches with — or, if a full commission isn't in your margins, take the placement lane: your wardrobe inside a festival-bound film, credited on screen as "Fashion by ___." One of our models said yes to that bet before there was any proof. Her face is on a festival screen this month. Placement is how a small label borrows a big stage.
For beauty brands — skincare, cosmetics, fragrance, jewelry. Launch films built from your product, not a production. Ship the product; the film is constructed around it — macro detail, impossible light, scenes that pour into each other — and delivered with social cutdowns from the same master. Your launch stops renting attention from the same influencer template as your competitors.
For beauty practices. The founder's marketing career includes a plastic surgery practice (Burt and Will Plastic Surgery, V2M2 Group) — he knows how elective-aesthetic patients decide, and what they need to see before they trust. A med spa hero film is currently in production here; ask about it on the call.
[ Behind the camera ]
The experience behind the camera.
Franklin D. Rivera II: West Point graduate, MBA, degree in Human Factors Engineering Psychology — the science of how people perceive, attend, and decide. 22 years in Fortune Global 500 marketing. 13 years running his own agency, including consumer product work for O'Canada Soap. He doesn't just make the film; he knows what the film has to sell, because selling it was his job for thirty years.
[ The offer ]
The offer.
Every film includes an original score composed for your brand, direction and construction by Franklin, and two revision rounds. 50% deposit to start; first cut in days, not months.
| Tier | Starting at | What's included |
|---|---|---|
| Launch Film | $2,500 | One hero film for a collection or product launch, delivered in landscape and vertical. |
| Campaign | $3,500 | The hero film plus social cutdowns and a story cut, built as one campaign. |
| Brand Asset | $5,500 | A flagship festival-grade film, the full campaign suite, and placement/festival strategy for the piece. |
Wardrobe placement ("Fashion by ___" in a festival-bound film) is quoted per film — ask on the call.
[ How it starts ]
How it starts.
Before anything is built, you see your film on paper: a concept board — the world, the looks, the beats, the score direction — built from your product and photos. You approve the film before we make it. That's how a skeptical market should buy: seeing first.
[ FAQ ]
Questions we hear most.
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Will it look like AI slop?
Slop is what happens when nobody directs. Every ARP film is written, directed, and finished by a named filmmaker whose work a fashion festival selected in open competition. Watch the films above and judge with your eyes — that's the whole pitch.
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I'm a boutique. Is this out of reach?
A commissioned film may be, and we'd rather tell you that. The placement lane exists for you: your fashion inside a film already going to festivals, credited on screen, at a fraction of a commission.
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How fast?
First cut in days. A traditional campaign shoot takes weeks to schedule before it takes a day to shoot; there is no scheduling here.
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Do you need my product or collection in hand?
For beauty, yes — ship it. For fashion, we build from your pieces and photography. Everything is agreed on the concept board before production.
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Who owns the film?
You do — full usage for your channels and campaigns. The score is composed for your film.