[ Knowledge ]
Thinking that doesn't wait for consensus.
Founder Franklin D. Rivera II writes here on marketing, AI visual content, and the decisions that don't feel safe until they've already paid off.
-
The Warner Bros. AI Dog Ad Wasn't a Failure of AI — It Was a Failure of Casting
The backlash to Warner Bros.' talking-dog movie ad isn't an indictment of AI — it's what happens when a studio hires a YouTube-scale vendor for a theatrical-scale job.
Read the piece -
They Buried the Lede Again: The Guardian Found Every AI Filmmaker Except the Ones Actually Doing the Work
A response to The Guardian's feature on directors embracing AI filmmaking — the regional, one-person studios its story left out entirely.
Read the piece -
They Buried the Lede on AI and Film Production
A response to ProductionHUB's take on AI in production workflows — the real story isn't efficiency gains inside Hollywood's pipeline, it's who gets to have a pipeline at all.
Read the piece -
Your Social Media Isn't Failing Because of Supply. It's Failing Because of Strategy.
Full content calendars and zero results aren't a supply problem — they're a strategy problem. Why the businesses that win define a real business outcome before they post anything.
Read the piece -
The AI Filmmaking Argument Nobody's Actually Making
AI filmmaking isn't stealing production jobs from a crew that was never hired in the first place — it's replacing the blurry iPhone video posted at 11pm. The argument nobody's making, made.
Read the piece -
Human Factors Engineering, AI Filmmaking, and Why Most of What You're Paying For Doesn't Work
Why most AI-generated marketing video is technically impressive and emotionally inert — and what two decades of studying human perception taught the founder about the content that actually sticks.
Read the piece -
I've Been Called Crazy Before. Occupational Hazard.
Why the businesses that win the next few years won't be the ones waiting for consensus — and why cutting your marketing budget right now is the same mistake the skeptics always make.
Read the piece
