The story
I became a regular at Urban Therapy Coffee in Tampa and fell in love with the place. So I took photos, took their tagline — "More Than Coffee, It's Connection" — and built a concept around it with no brief and no client. The owner had no idea I was making it.
The idea
A play on the name "Urban Therapy," designed to stand apart from typical Instagram posts about coffee and events, and tied to the community's own mantra. We also animated their logo.
What Heather told us
"I just [got] in from work, climbed into bed and grabbed my phone, and this gave me the biggest smile on my face!!!" — Heather, Urban Therapy Coffee
Who this is for
Local businesses that want social content that doesn't look like everyone else's. If we can do this for a place that didn't ask, imagine what we'll do with a brief.
No outcome is claimed here — this video hasn't led to paid work with Urban Therapy Coffee. It's here because it's some of the work we're proudest of, made exactly the way we'd want a client to feel: surprised, and genuinely moved.